"How to Write Copy That Turns More Website Visitors into Buyers"
"How to Write Copy That Turns More Website Visitors into Buyers"-- ?2003 By You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell ?- or don't.Start by evaluating your web copy. If you were a stranger visiting your website, would you believe your offer? Is it worth the price you are charging for it? If not, it's time to reevaluate your offer.You must overcome risk -- when shopping online, customers can't touch or feel your product like they can in a store. So you have to communicate the VALUE of your offer. Tell them how they will benefit and how much they are getting for their money.Another way to overcome risk is to offer a guar*ntee.
"100% money-back guar*ntee. If you're not satisfied for any reason, we will refund your money, no questions asked." Lessening the risk involved in buying your product puts your customers at ease and opens their minds to buying. Reassure them on other pages of your website and on your order form.If you're in a service business where customers can't return the product, then guar^ntee the solution you provide. For example, a graphic designer could guar^ntee that the project is completed on time and budget. A plumber may guar*ntee that your pipes won't leak anymore.Guar^nteeing your work shows that you stand behind your claims and believe in your products.Another way to entice visitors to buy is by offering fr*e samples.
Sweeten the deal with something fr*e and you are sure to gain your prospects' attention. Offer a fr*e trial subscription to your magazine, a fr*e three-day supply of your wrinkle cream, or a fr*e estimate. Service businesses can offer a fr*e consultation or "how-to" booklet.Give details. Write exciting, interesting descriptions next to each product photo (you do have photos up, right?). Include as many details as you can.
The more information a prospect has, the more she/he will trust you.Solve problems. Let visitors know what problems your product or service solves. Don't be afraid to describe the problems. Once you do that, show visitors what their life will be like after they buy your product. Tell them how your customers use your product and benefit from it -- visitors will identify with real life examples.Are there testimonials on your web site? Nothing enforces your credibility more than other customers' experiences.
Whenever you get complimentary letters or emails from satisfied customers, ask their permission to reprint them. Including their first and last names along with their companies and cities where they live enhances credibility.Focus your copy. It is said that people don't read on the net. Don't take this to mean that your copy can be sloppy and generic. If in doubt, hire someone else to write it for you.
Be specific with details. It is also said "The more you tell, the more you sell." Provide prospects with lots of information on a well-written site.Finally, capture your visitors' email addresses. In exchange for their email addresses, offer something fr*e, such as an ezine, updates on special offers or fr*e information. (You can automate this by setting up an autoresponder.) When you obtain their permission to contact you, you are able to follow up with them later and build a relationship. Over time, they will get to know and trust you and you will have a better chance of making a sale.
When you evaluate your website copy, you may find any number of things that can hinder your sales, but mostly it will be your copy. Make these simple improvements to your words and you offer and you will sell more..
Arab American film wins 'Best Documentary' Award
(ContentDesk) September 7, 2005 -- "The Arabian Dream ? A Tale of Arab Americans" won the Best Documentary award at England's Stratford-Upon-Avon film festival on August 29, 2005.The film was screened at the Civic Hall Theater and shown to a British audience and international film producers.
Festival Director, Douglas McFerran, announced the award and said at the ceremony: "we chose this documentary because it deals with hot current affairs and because it is excellent."Festival organizers described "The Arabian Dream" as a "very real, detailed, informative documentary offering an insight into the lives of a group of Arab Americans living in a democratic society in Dearborn, Michigan."(http://www.stratforduponavonfilmfest.com/winnerso5.htm)Film producer, Neal AbuNab, was gratified by the reception of his movie and thanked the British people for "seeking real understanding and solutions that can...
Dvd copy > Arab American film wins 'Best Documentary' Award
DJ Documentary 'Put the Needle on the Record' DVD Launches May 30th and New Deal Signed for Japan
Hollywood, CA (ContentDesk) May 7, 2006 -- The time is finally here to bring the award winning and highly acclaimed electronic music and DJ Documentary 'Put the Needle on the Record' to the public. After being invited to over 25 film and music festivals around the world and garnering some great press and awards, the DVD version of the film is just about ready. Starting May 30th the film will be available for purchase at the WWW.DJ-FILM.COM website as well as many online stores based in the United States, the United Kingdom and other countries. The online retail price will be $24.99 USD plus shipping and handling. The DVD will include a variety of bonus features including: Alternate Open - DJ Mea in Los Angeles getting ready for WMC in Miami - DJ Roger Sanchez landing at the airport and playing a set in Chicago - David Coleman and Sen-Sei creating a remix in San Francisco and getting ready for WMC - Female fans in Los Angeles getting ready for Miami - DJ Agent in New York describing WMC...
DJ Documentary 'Put the Needle on the Record' DVD Launches May 30th and New Deal Signed for Japan
Dvd copy > DJ Documentary 'Put the Needle on the Record' DVD Launches May 30th and New Deal Signed for Japan
DISH Network Satellite System - What You Should Know
DISH Network Satellite System
A DISH Network satellite system consists of two main components - a satellite TV dish to capture the satellite signal, and a satellite TV receiver to decode and transmit that signal to your television.
Satellite Dish
A satellite dish picks up the broadcast signal sent out from a satellite orbiting thousands of miles above the earth.
Satellite dishes are curved, like the lens in a magnifying glass, in order to concentrate the satellite signal to a point where it is captured by a feed horn mounted in front of the dish. The feed horn sends the signal to the satellite TV receiver where it's decoded and sent to a TV set.
Satellite dishes are usually mounted outside a home on the roof or wall, but can also be placed inside on a movable stand.
Satellite Receiver
A satellite TV receiver is the box that sits next to your TV...
Dvd copy > DISH Network Satellite System - What You Should Know
All-In Enterprises and MediaCorp Worldwide Announce the Release of Howard Lederer the "Professor of Poker" Secrets of No Limit Hold?em Video Series.
Overland Park, KS (ContentDesk) June 21, 2004 -- Harry Houdini, world famous magician and illusionist died without ever revealing the secrets to his success.
The world will forever wonder at his tricks and illusions.
Howard Lederer, world-class poker player, does not plan to leave a similar legacy.
Having won numerous world poker titles, Howard is recognized as the expert at playing No Limit Hold'em.
However, unlike Houdini, Howard does not win million dollar games through tricks and illusions.
Instead he has studied the game and crafted his skills to ensure himself the advantage before the cards are ever shuffled.
Now, just for you, Howard has painstakingly documented the winning methods he uses to perform like a champion and in cooperation with MediaCorp Worldwide, wants to share them with you.Mark Mansheim, a representative of MediaCorp Worldwide enthusiastically announced the release of the Secrets of No Limit Hold'em Video.
...
Dvd copy > All-In Enterprises and MediaCorp Worldwide Announce the Release of Howard Lederer the "Professor of Poker" Secrets of No Limit Hold?em Video Series.
Double Marketing Response With 12 Copywriting Secrets
Twinsburg, OH (ContentDesk) March 13, 2006 - Profit Boosters Copywriting offers the following 12 copywriting secrets to help double companies marketing responses.1. Forget Whats Always Done:To gain a response breakthrough, forget about whats always done and what everybody else in the industry does. That's tunnel vision. Look at copywriting with a fresh set of eyes and a wide-open mind. The fact is, continuing the same practices will only foster the same results.
Remember, the 8-word battle cry of a dying company is: "That's the way we have always done it."Be different. Be bold. Be original. Use your imagination if you want a breakthrough.2. Start With the Prospect's Wants:Most marketing falls short for one reason: It focuses on the product or service.
The inevitable result of this line of thinking is a list of features that may or may not be of interest to anyone but the marketing company.Start, instead, with the benefits the prospect wants. This requires research,...
Double Marketing Response With 12 Copywriting Secrets
Dvd copy > Double Marketing Response With 12 Copywriting Secrets
All-In Enterprises and MediaCorp Worldwide Announce the Release of Howard Lederer the "Professor of Poker" Secrets of No Limit Hold?em Video Series.
Overland Park, KS (ContentDesk) June 21, 2004 -- Harry Houdini, world famous magician and illusionist died without ever revealing the secrets to his success.
The world will forever wonder at his tricks and illusions.
Howard Lederer, world-class poker player, does not plan to leave a similar legacy.
Having won numerous world poker titles, Howard is recognized as the expert at playing No Limit Hold'em.
However, unlike Houdini, Howard does not win million dollar games through tricks and illusions.
Instead he has studied the game and crafted his skills to ensure himself the advantage before the cards are ever shuffled.
Now, just for you, Howard has painstakingly documented the winning methods he uses to perform like a champion and in cooperation with MediaCorp Worldwide, wants to share them with you.Mark Mansheim, a representative of MediaCorp Worldwide enthusiastically announced the release of the Secrets of No Limit Hold'em Video.
...
Dvd copy > All-In Enterprises and MediaCorp Worldwide Announce the Release of Howard Lederer the "Professor of Poker" Secrets of No Limit Hold?em Video Series.
keyboard "How to Write Copy That Turns More Website Visitors into Buyers"
suits "How to Write Copy That Turns More Website Visitors into Buyers" Dvd copy
A Guide to Tarp Straps
While it is important to choose the right tarpaulin (or tarp) for the job, the type of strap used to secure a tarp is equally important. There are several different models of tarp straps to choose from. Each one is made of different materials and has a different fastening device at the end. Tarp straps are placed over the top of the tarp and cargo and are then secured to both ends of the truck. Some tarp straps are made of material similar to that of bungee cords, while others are made of...
"How to Write Copy That Turns More Website Visitors into Buyers" trucks Dvd copy A Guide to Tarp Straps
Dvd copy > A Guide to Tarp Straps
Appraisals
Why is an appraisal required?An appraisal is an estimate of the value of a property. An estimate of the value of the property generally refers to its fair market value. Most lenders will not lend money without an acceptable appraisal. You can be sure you are getting an expert appraisal when the appraiser is licensed or certified and is governed by the Competency Provision of the Code of Ethics of the Uniform Standards of Professional Appraisal Practice (USPAP), proclaimed by the Appraisal Foundation.Reasons...
mortgage calculator "How to Write Copy That Turns More Website Visitors into Buyers" Dvd copy
Dvd copy > Appraisals
"How to Write Copy That Turns More Website Visitors into Buyers" Dvd copy silk
"How to Write Copy That Turns More Website Visitors into Buyers"
"How to Write Copy That Turns More Website Visitors into Buyers" Dvd copy