Creating Content With Style - Part 1
You will need to write. Sooner or later we all have to write. With the advent of the computer, professional looking copy is easily available. Well sort of. You might think that using a word processor is like a using a typewriter.
Wrong. Word processors and web design software allow us to use type setting features, and with some knowledge of typesetting you can create high-quality pages. This course lets you in on the secrets that professional typesetters have known for years. Many of the concepts presented in this course are subtle; but they add up to a professional look. When we look at a document, be it on paper or on a web page, we might not know exactly what gives it that look, but we are aware of viewing quality.
With a little knowledge we can increase our awareness of what makes the work look professional. We can learn to look closer with a critical eye.Widows and Orphans The term is an old typographical term. When a paragraph ends and leaves less than seven characters on the last line (or a single word), that last line is called a widow. Worse than leaving one word there, is leaving part of a word, the other part being hyphenated on the line above.Widow example:?A translation is not a translation,' he said, ?unless it will give you the music of a poem along with the words ofit.'An even worse widow:Can anything be more absurd than keeping a woman in a state ofignorance, and yet so vehemently to insist on their resisting tempt-ationWhen the last line of a paragraph won't fit at the bottom of a page (or column) and must end itself at the top of the next page or column, that is an orphan.Orphan example:It was the best of time, it was the worst of time, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was thespring of hope, it was the winter of despair, we had everything beforeus, we had nothing before us, we were all going direct to Heaven, wewe all going direct the--- imagine a page break ---other way.Both of these circumstances must be avoided. Sometimes type must be rewritten, or at least a word or two added or deleted.
Sometimes spacing must be taken out of the letters, words or lines. Perhaps widening or narrowing the margin just a tad will do it. But it must be done. Widows and orphans are tacky.A few other ideas.Don't be afraid of "white space"! (It's called white space irrespective of the colour of the background; it just means the space where there is no element displayed on the page). The area of the page that does not have text or graphics on it is just as important as the area that does.
You may not be conscious of it, but your eyes are aware of it and how it's affecting everything else on the page. Don't be afraid to have wide margins, empty space before or after a major heading, a short bit of copy tucked up in the upper left instead of spread out in the middle of the page. That's one of the main differences between a clean, professional look and an amateur look. The professional is not afraid to leave plenty of white space!Strengthen the contrasts when combining fonts. Contrast with strength.
If one font is light and airy, choose a dense black one to go with it. If one font is going to be used small, use the other one large.Make a conscious effort to be consistent. If a heading is aligned left, then align all headings left. If a heading is 18 point bold, then make all headings 18 point bold. If you have page numbers then they should all be on the same place on the page.
Look for consistency in tabs, indents, punctuation, fonts, alignment, and margins. Hope you find this useful. Part two coming soon..
Free E-book Shows How Anyone Can Easily Build An Online Business
Chicago, IL (ContentDesk) July 7, 2005 -- Calvin Toliver is now offering "How To Make Big Money On The Internet," a Free E-book that teaches anyone, step-by-step, the essential information necessary to succeed with an online business. The book, which is available completely free of charge, covers everything from placing free advertising on the Web to writing press releases and setting up an E-commerce site. Originally published by M.O.R.E., Inc., "How To Make Big Money On The Internet" has originally been sold for $19.95. Now, Calvin Toliver is making it available free to anyone who visits www.PowerPointersPage.com/164585 and downloads the publication. Even better, anyone who downloads the copyrighted book is now free to redistribute it to anyone they wish, any way they wish, as long as the entire contents remain unedited in any way.
"This is an amazing book," said Alan R. Bechtold, a 19-year veteran...
Free E-book Shows How Anyone Can Easily Build An Online Business
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Ornamental Resources Leading Supplier of Beads and Findings Launches New Website
Idaho Springs, CO (ContentDesk) May 25, 2006 --? Ornamental Resources launches new website with decorative materials to serve an ever growing customer base. Customers can find everything they need at www.ornamentalresources.bizA large part of the Ornamental Resources collection consists of rare, old or unusual beads and pieces that provide unique opportunities and inspiration for the creative designer and bead worker. Ornamental
Resources also stocks all of the standard materials such as cut crystal glass beads and pendants, seed, pony & bugle beads and a wide selection of sterling, findings and basic tools.The new Ornamental Resources website features only a portion of the 13,000 items that are available. You can link to their ornabead.com website to view everything in .pdf format, or you can see it all on CD for $3.00. For those who prefer, a 250 page black & white copy of...
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Home Business Operation Basics
One of the least talked about, yet very important aspectsof running an online business is the organization andactual operation of the business.Any successful business, offline or online, needs to beorganized from the beginning. Even a one-man operationlike Red Lion Books needs to be organized. Here are a fewtips on staying organized and keeping your businessrunning smoothly.PlanBefore you jump into any online venture, you should takesome time to plan it out. I know from experience, thefirst draft of Redlionbooks.com looked totally differentthan it does now. I used the remains of the first,half-completed site as a plan for this site.
It was likea list of all the parts that were going to come togetherto make this site. I recommend that you start by making achecklist of the essential parts of your future site.Write It DownWhen I first started out, I thought that everything couldbe filed away on a spreadsheet in Excel. I had onespreadsheet for article promotion, another one for ezinepromotion,...
Home Business Operation Basics
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Build Up Equity 10 Times Faster Then Biweekly Mortgages Using Mortgage Cycling a Recently Developed Mortgage Loophole.
Did you know that there is a current way to pay off your 30 year mortgage in as little as 10 years? And in the process you could be building up your equity 10 times faster then a traditional bi-weekly mortgage. After over 4 years of development and testing Craig Romero a senior mortgage analyst shows homeowners how to build up to $14,000 in equity their first year and up to $45,000 equity in only 3 years.Smart homeowners know that to make their mortgage a positive investment they need to build up their equity fast... while decreasing the amount of interest paid to the bank or mortgage holder. Mortgage Cycling allows them to do this without changing their current mortgage, refinancing, or using a bi-weekly service. Imagine what you could do with over 20 years of mortgage savings in your bank account? For once you could cheat the banks from taking your hard earned money and be able to re-invest it into your family.Homeowners across the country are reporting great results using Craig's...
Build Up Equity 10 Times Faster Then Biweekly Mortgages Using Mortgage Cycling a Recently Developed Mortgage Loophole.
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5 Quick and Easy Fun Ways to Get in Shape
Getting and staying in shape doesn't have to be dull and boring!Try some of these fun fitness activities to make your workouttime more enjoyable. MUSICAL EXERCIES ? Put on your favorite music and do some yoga!No need for slow, elevator music. Move to your favorite beat. Orpop on the headphones or earphones and grab your MP3 or cassetteplayer or handheld PC and bike to a nearby park. Too cold orrainy? Then head to a mall or other enclosed area where you canwalk.
Caution: make sure you are alert while listening to musicwith headphones or earphones. FUN IN THE SUN ? Check out the latest tanning solutions and tryfun, scented versions with funky, multi-colored sunglasses. Grabyour cassette player or MP3 player and favorite tunes. And packsome flavored water, new flavored health bar that you've beendying to try and some frozen berries in your carryall for breaksand have a "sense"-ational time. FITNESS CLASSES ? Try out a new fitness class for fun.
Enjoy afull water aerobics workout...
5 Quick and Easy Fun Ways to Get in Shape
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BookSurge Proudly Announces Publication of "Visions Through God's Eyes," by Glenn E. Davis
North Charleston, SC (ContentDesk) January 7, 2006 -- BookSurge announces the publication of Visions through Gods Eyes, by Glenn E. DavisWhat happens to a man who is healthy and active&and suddenly loses his ability to see? In this fictionalized account of a true story, author Glenn Davis introduces the reader to a world few of us have ever known. In Visions through Gods Eyes, we are first introduced to this the world through the eyes of young boy who courageously and assuredly accepts his debilitating birth defect. As he overcomes adversity, we learn much about this young mans philosophy regarding life, honor, and commitment to family. When the boy grows to be a man and is suddenly blinded by the ravages of diabetes, we learn a great deal about facing lifes challenges with courage and dignity.
The protagonists life changes radically when he acquires a guide dog. With his beloved help-mate by his side, and with God leading the way, he discovers not only a new kind of mobility,...
BookSurge Proudly Announces Publication of "Visions Through God's Eyes," by Glenn E. Davis
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Dvd copy Creating Content With Style - Part 1
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7 Tips For A Healthy Pregnancy
It is always important to take whatever steps you can to be healthy, but while you are pregnant it is even more important: not only do you need to take good care of yourself, you are also profoundly affecting the life of another person ? your baby. Here's 7 tips to help you along the way.1.If you smoke, one of the most important things you can do is to stop smoking: babies born to mothers who smoke have a lower average birth weight, are more likely to be born prematurely, and are at greater risk...
7 Tips For A Healthy Pregnancy fruit baskets
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Legal Helpers Publishes Latest Article in Lecture Series on Credit Reports
Chicago, IL (ContentDesk) August 14, 2006 -- Legal Helpers released its fifth article in a series on credit reports and credit reporting errors, the issues they create and what consumers can do about them. The latest article, which can be found at http://www.legalhelpers.com/credit-repair/understand-your-credit.html provides readers with further insight into the information contained on a credit...
Legal Helpers Publishes Latest Article in Lecture Series on Credit Reports
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CRM Report Shows Benefits for Small Business
BOSTON, MA (ContentDesk) November 3, 2004 -- Small companies receive important benefits from their CRM systems according to a recent survey conducted by Beagle Research Group. According to the study, CRM applications used in a marketing context provide benefits that are equal to or greater than traditional work-horse CRM applications for sales and service. Most companies did not formally measure their return on investment but could easily point to the benefits they received. Marketing applications...
CRM Report Shows Benefits for Small Business horse
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