Double Marketing Response With 12 Copywriting Secrets
Twinsburg, OH (ContentDesk) March 13, 2006 - Profit Boosters Copywriting offers the following 12 copywriting secrets to help double companies marketing responses.1. Forget Whats Always Done:To gain a response breakthrough, forget about whats always done and what everybody else in the industry does. That's tunnel vision. Look at copywriting with a fresh set of eyes and a wide-open mind. The fact is, continuing the same practices will only foster the same results.
Remember, the 8-word battle cry of a dying company is: "That's the way we have always done it."Be different. Be bold. Be original. Use your imagination if you want a breakthrough.2. Start With the Prospect's Wants:Most marketing falls short for one reason: It focuses on the product or service.
The inevitable result of this line of thinking is a list of features that may or may not be of interest to anyone but the marketing company.Start, instead, with the benefits the prospect wants. This requires research, interviews, brainstorming and multi-industry experience to look at whats selling through the eyes of the potential customer. This is only way to develop the best customer benefits that make sales and profits skyrocket!3. Promise to Give Prospects Exactly What They Want Most:Great copywriting is great salesmanship in print. The best salespeople find out what the prospect wants most and then promise to deliver on it.Write as if you are the prospect.
What benefit do readers want most from this product? What end result? What hidden benefit? What would be the ultimate benefit? Determine the most important benefits, start with them and keep stressing them throughout the copy. Prove them with specifics facts, a guarantee and no-risk offer.4. Double Or Triple Responses With a Great Offer:Offers include product presentation, name, price, terms, payment options, ordering information, bonuses and guarantees. The right offer can double, even triple the response rate, so it pays to put a lot of thought into this ... and continually test.5.
Write a "Dynamite" Headline to Get More Response:Legendary copywriter John Caples saw response to an ad increase by 19 1/2 times simply with a different headline and no other copy changes. Headlines must feature the benefit(s) customers want most in a specific, easily digestible, believable way. Try to use the magic words guaranteed, new, secret, fast, easy and free. It also helps to include the strong offer in the headline.For example, if customers main desire is to save time, and the product will do that for them, tell them boldly and specifically like this: "YOU WILL SAVE 6 HOURS EVERY WEEK ...OR YOU WON'T PAY A DIME!"6. Use as Much Copy as Needed:Don't try to write "long" or "short" copy. Instead focus on the benefits you want prospects to know, and write as much or as little as needed to convey all of these benefits.
Don't be afraid of longer copy. When copy is full of excitement and benefits that the readers want, they will read every word and response will be much higher.7. Use an Authority, Expert Or Celebrity If Possible:More people will read, believe and order from copy when it comes from someone they perceive as an authority. For example, one company selling health products recently tested the exact same sales letter coming from the company president vs. coming from an M.D.
The M.D. letter pulled 62% more orders!8. Use Today's Visual Society to Your Advantage:This is an MTV society where people's attention span is about as short as a newborn baby's. To get maximum response, a mailing or ad must look very easy to read and be visually appealing. In addition, copy must be exciting, up-beat, passionate and enthusiastic! Get the reader excited and interested enough to act now.9.
Write the Closing Paragraph and P.S. First:By the time most writers get to these critically important pieces, they've run out of gas and can barely get them written. For high-impact copy, write these first. Be sure to close hard in both of these, telling the readers what they'll lose if they don't respond immediately.10. Be Creative, But Don't Be Cute:Most copywriters try to be too clever to be humorous and get attention with "clever" photos, headlines and copy.
The response from this type of "clever" copy is awful.The only reason people buy anything is to gain an advantage, or to get a benefit they want. To be successful in marketing, use creativity to focus on how best to present the end-user benefits of the product or service.11. Write to a Specific Person You Know Who:"????Requires a large benefit promise to get their attention."????Doesn't like to take risks."????Is skeptical."????Is not very self-motivated."????Must be thoroughly convinced and excited to take the action you want.12. Tell Customers What to Do:Many people who are interested will never respond to copy due to inertia. They just haven't been motivated enough to take action.
The way great copy motivates them to action is with benefits, excitement and by telling them exactly what to do over and over again throughout the copy.Its a world of slogans and images. People are inundated by ads on TV with vague slogans that say "Just Do It," and are left wondering just what it is they're supposed to do. In direct marketing, such appeals are doomed to failure. Be specific, never vague. Repeatedly and unashamedly ask for the order or the phone call or whatever specific action you want.These 12 secrets can double marketing responses.
Of course, knowing what they are and successfully applying them are two different things.Mike Pavlish is the president of Profit Boosters Copywriting. The company has completed more than 1,200 maximum-response copywriting projects for clients since 1978. Fees start at $3,000 and up. He can be reached at www.ProfitBoostersCopy.com..
Online DVD Trading Site Peerflix Honored with Horizon Interactive Award
Palo Alto, CA (ContentDesk) May 8, 2006 -- Peerflix (www.peerflix.com), the leading peer-to-peer (P2P) network that allows members to legally trade DVDs online, today announced that it received a Horizon Interactive Award.
The fifth annual international competition recognized excellence in interactive media production among multi-media developers worldwide.
Peerflix was recognized for their excellence with a Silver Medal award in the Sales/eCommerce category. The Horizon Interactive Awards winners are at the top of their class. All of the winners this year exemplify the highest standard for interactive media development, said Mike Sauce, founder of the Horizon Interactive Awards.
It is truly amazing to see the level of creativity, craftsmanship and artistry on display among this years winners. The
Online DVD Trading Site Peerflix Honored with Horizon Interactive Award 
Dvd copy > Online DVD Trading Site Peerflix Honored with Horizon Interactive Award
Auction Sites Trafficking Stolen Goods Online
Copyright 2006 Jim Edwards
Ah yes, eBay! The online auction giant that makes all your dreams come true for finding that special something you can't find anywhere else.
It's like a giant garage sale in the sky.
Unfortunately, eBay's size makes it easy for people to sell stolen or unauthorized merchandise and not get caught.
To their credit, I think eBay does as much as humanly possible to police their site and shut down any offenders quickly.
However, I recently discovered that plenty of mischief still occurs, especially with downloadable products.
When checking my email yesterday, I found two messages that disturbed me.
The first was an automated message from eBay telling me about an auction selling an ebook about writing ebooks.
Another email came in from a good customer who sent me a link to another auction on eBay that, to them, "looked suspicious."
I clicked on the...
Dvd copy > Auction Sites Trafficking Stolen Goods Online
Regarding my book entitled "Using Poetry As A Therapy For Positive Living"
(ContentDesk) October 31, 2004 -- This book is of my finest selected inspirational poems that I have written. If my words refreshes, uplifts, inspire, heal and saves one hurting soul, I have accomplished my mission. Please visit my website at: www.poetrypoem.com/holisticpoetryministry click on News for updates about my book, Poetry to read the poems that will be in the book, About the Author to read my biography. Enjoy your journey and please buy the book. The book is now officially released from the publisher, Publish America as of October 30th, 2004 and is available for purchase.
The following information is about my book:1: Author Name: Wycliffe E. Tyson2: My Book's Publisher: Publish AmericaAvailable directly: www.publishamerica.com/books/6259 call 1-301-695-1707 Fax 1-301-631-9073 Also
Amazon.com,...
Dvd copy > Regarding my book entitled "Using Poetry As A Therapy For Positive Living"
Foo Fighter Nate Mendel, composes score, two original songs, and acts in "Our Burden is Light" to be released on January 13th 2004. Soundtrack album to follow.
(ContentDesk) December 2 2003--Nate Mendel, bassist for the Foo Fighters, composed an amazing score and two previously unreleased songs for the film, "Our Burden is Light", which he performs with his real life sweetie, Jessica Ballard, and Taylor Hawkins, drummer of the Foo Figters. ("Negativity", "Left of Center")
Nate co-stars in the film as well.The DVD of "Our Burden is Light" (with special features including gag reel, rehearsals, commentary and deleted scenes) along with a soundtrack album (including Original score and two original songs by Nate Mendel of the Foo Fighters, also tentatively containing tracks from Dave Mathews Band, David Gray, Rickie Lee Jones, Mark Lanegan, All and others) is slated for mid January 2004.
It will be available wherever DVDs and CDs are sold.This release is a culmination of undying support and desire of Foo Fighter's fans everywhere.
On two occasions, belief and support in the film by the film's sales reps and distributor...
Dvd copy > Foo Fighter Nate Mendel, composes score, two original songs, and acts in "Our Burden is Light" to be released on January 13th 2004. Soundtrack album to follow.
The "Real" Brothers Grimm Fairy Tales Told at Storyteller.net
(ContentDesk) November 21, 2005 -- Bad boys, gutsy girls, petulant parents, and knives are all hereand that's just the first story on the CD, says nationally-traveled storyteller and expert on the Brothers Grimm, K. Sean Buvala, describing his newest CD release of Seven Ravens: Unvarnished Tales from the Brothers Grimm. Buvala, the director of Storyteller.net and a veteran of 20 years of storytelling throughout the country, releases his fourth storytelling CD to coincide with the DVD release of The Brothers Grimm movie.
Folks who want to explore folktales that haven't been 'cleaned up' will really appreciate this CD, said Buvala. The Grimm Brothers were collectors of folklore, not the con men they are portrayed as in the movie. The Grimms really intended to preserve the heritage of the people, and with that comes all the fullness of their images of life, death...
Dvd copy > The "Real" Brothers Grimm Fairy Tales Told at Storyteller.net
Internet Marketing Mistakes that Traditional Business Owners make part 5
The fifth mistake in Internet marketing, and personal soap box for me, is made by business owners who do not give their clients or prospects any hooks or freebies.Too many web sites do not use the biblical law of reciprocity in their Internet marketing campaigns. The law of giving BEFORE you receive. This is also true in a lot of offline methods, but for this article, we will concentrate in Internet marketing methods.If you want a lead or prospect to leave their contact details with you, you must give them a compelling reason with your Internet marketing to do so. In exchange you could send out a free report, an audio interview, a DVD, an audit, a 7 part course or even a gift certificate.When you plug this into your overall Internet marketing strategies, you will convert a lot more leads into sales. The hooks need not be expensive to fulfill, but it must have high perceived value.
Mention the exact price of value, make the invisible, visible.At our website, we give away free audios,...
Internet Marketing Mistakes that Traditional Business Owners make part 5
Dvd copy > Internet Marketing Mistakes that Traditional Business Owners make part 5
A step by step guide to sexy smokey eye makeup.
Smokey Eye Makeup Guide Step 1: Choose your eye shadow colours.
The traditional smokey eye makeup colours are, of course, black or grey. You are however not limited to these colour choices, you can also use less intense colours such as: violet, chocolate, coffee, dark pink, copper, dark green, dark blue or purple.
Remember when choosing eye shadow shades that colours should be chosen keeping in mind your eye colour, hair colour and skin tone and not the colour of the clothes...
Dvd copy > A step by step guide to sexy smokey eye makeup.
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