Feature Your Benefits
Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product's features. But, more importantly, you have to list the benefits of your product or service.Let's begin with your product or service's features. These can include the price, colour, options, or availability.
Your customer will need to know some of these features to determine if what you have to offer is what they want to buy. But, it's the benefits of your product or service that may be the deciding factor in whether they buy from you as opposed to from your competition.Benefits are advantages your customer gets from the purchase of your product or service. What does it offer the buyer that will be advantageous to them; that will fill a need; that will make their life easier; or that will solve a problem?Acquiring new customers from your advertisement or marketing material will be more likely to happen if you show them the benefits they will receive from the purchase of your product or service. Show them "what's in it for them".Let's look at Webster's Dictionary's definition of a feature and a benefit (in the context of a business' product or service): Feature: noun: a prominent part or characteristic; the structure, form, or appearance. Benefit: adjective: receiving or entitling one to receive an advantage; help; useful aid.Incorporating your product's benefits with its features will help to get your customer excited about your product and how it will fill a need or solve a problem.
Keep your customer and their wants and desires in mind when producing sales copy and you will have tremendous success. For an example of how to turn your product or service's features into benefits, let's look at one of our particular services.Product/Service: Virtual Word ProcessingFeature: Over 15 years of experience in both the corporate and small business sectors.Benefit: Your customers will have peace of mind that the work will be done accurately and to their specifications, with little or no need for them to use their valuable time to train. (Save Time)Feature: Competitive pricingBenefit: Your customer will save money by using the services rather than spending money on a temp who may sit idle for periods of time. (Save Money)Feature: Globally availableBenefit: Your customer does not have to worry about where they are located, geographically. They can receive the help they need from anywhere in the world, whenever they need it.
(Save Sanity and reduce stress levels) For every feature of your product or service, you need to show that there is an advantage to your clients? something that will make their life easier. To briefly sum things up, there are two basic rules when putting together sales copy: 1. Establish a need. (Do some research and find out what your clients have to have.) 2. Show how your product or service satisfies that need. Don't ever forget that your potential customer wants to know what's in it for them. So, outline your product or service's features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits..
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.jbyer@docutype.netMr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mr. Del has retained Atlanta-Based Mega-Producers: Organized Noize for production of his August 2, 2005 Debut Album titled: The Future - to be distributed worldwide by EMI Gospel."Two weeks grindin underground in the ATL, working, collaborating and fellowshipping with Organized Noize on The Future, has been an experience that will last a lifetime. The professionalism of the Organized Noize camp and intense focus on producing universally quality music was evident in each session. If you are reading this now, I sincerely and humbly appreciate your consideration and personally invite you to hear a special sneak preview sample one of the 12 tracks for The Future by clicking on the listen link below," said Mr. Del, CEO, Holy South Records.To listen to song sample from Mr.
Del's August 2, 2005 Debut album titled: The Future, Please Click: Here (or copy/paste this link in your web-browser: http://www.sonicbids.com/epk/audio_stream/audio_stream.m3u?file_id=233884).
Dvd copy > Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mr. Del has retained Atlanta-Based Mega-Producers: Organized Noize for production of his August 2, 2005 Debut Album titled: The Future - to be distributed worldwide by EMI Gospel."Two weeks grindin underground in the ATL, working, collaborating and fellowshipping with Organized Noize on The Future, has been an experience that will last a lifetime. The professionalism of the Organized Noize camp and intense focus on producing universally quality music was evident in each session. If you are reading this now, I sincerely and humbly appreciate your consideration and personally invite you to hear a special sneak preview sample one of the 12 tracks for The Future by clicking on the listen link below," said Mr. Del, CEO, Holy South Records.To listen to song sample from Mr.
Del's August 2, 2005 Debut album titled: The Future, Please Click: Here (or copy/paste this link in your web-browser: http://www.sonicbids.com/epk/audio_stream/audio_stream.m3u?file_id=233884).
Dvd copy > Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
CD and DVD Replication - Hints and Tips for Duplicating
CD replication is the most modern process, which is considered quite superior to the process of CD duplication. In this process, the CD replicator makes a glass master from an already pre mastered image. He then creates stampers using the master image. Then, the compact discs are pressed by him with stamper by using the injection moldings. As and when the stamper is built and the replicator machine is set.
A compact disc can then be produced in just a fraction of some seconds.
CD Replication actually refers to the process of pressing the compact discs. In this particular process, the information is pressed into the molded compact disc with the use of a stamper. You can relate this whole process with the act of pressing ink stampers, which are used to mark the invoices. With the help of a conveyor belt, the casted compact discs receive an arm that comes down and then presses and stamps the required data into the CDs.
Dvd copy > CD and DVD Replication - Hints and Tips for Duplicating
eMotion Media, Inc., Launches a New Proofing Solution on DVD for Professional Photographers at the WPPI Convention in Las Vegas
The Photo Showcase DVD is perfect for photographers who want to proof in-office or those who want to send clients home to make their decision.
The DVD copy protects photos by converting images into compressed interlaced video.
No more losing sales to scanning and copying.
This gives the photographer control of their copyright and flexibility to safely send the DVD with a client.
The DVD includes three ways to view photos.
First is through a professional slideshow presentation that is animated and set to music to create interest and emotion.
"I show my clients the DVD in my office, said Travis Duncan an eMotion Media customer. "I'm getting used to having tissues on hand - the presentation is extremely moving".
Photos are also organized in the thumbnail and quick view menus with the file name watermarked at the bottom- making comparing and choosing photos a snap. Images are displayed in sharp digital quality and enlarge on a...
Dvd copy > eMotion Media, Inc., Launches a New Proofing Solution on DVD for Professional Photographers at the WPPI Convention in Las Vegas
How to Make Sure to Save Money and Headaches on Your Next Used Laptop Purchase
(ContentDesk) October 29, 2005 -- Anyone who is in the retail sector of the computer business will recognize the following dilemna.
Before buying, the consumer desires to know everything about the technical aspects of the laptops, rather than the practical aspects.
It seems the customer will try and find out all of the technical differences between hard drives&
such as seek time, partitions available, physical dimensions&. All important stuff to be sure.
But this information is sought out before the practical details such as What am I going to do with this laptop is considered.
It is still amazing to hear people say they do not really know what they want to DO with a laptop, but they are sure they want a Dell.
The concern is not with their desire for a Dell (a great brand, sure)& but why they didnt bother to think about what they were hoping to do with the laptop they were planning to buy in the first place.
It would be...
Dvd copy > How to Make Sure to Save Money and Headaches on Your Next Used Laptop Purchase
Auction Sites Trafficking Stolen Goods Online
Copyright 2006 Jim Edwards
Ah yes, eBay! The online auction giant that makes all your dreams come true for finding that special something you can't find anywhere else.
It's like a giant garage sale in the sky.
Unfortunately, eBay's size makes it easy for people to sell stolen or unauthorized merchandise and not get caught.
To their credit, I think eBay does as much as humanly possible to police their site and shut down any offenders quickly.
However, I recently discovered that plenty of mischief still occurs, especially with downloadable products.
When checking my email yesterday, I found two messages that disturbed me.
The first was an automated message from eBay telling me about an auction selling an ebook about writing ebooks.
Another email came in from a good customer who sent me a link to another auction on eBay that, to them, "looked suspicious."
I clicked on the...
Dvd copy > Auction Sites Trafficking Stolen Goods Online
A Review of Popular Water Softener Products
With so many types and brands of water softeners to choose from, how does a consumer decide what is right for their needs? How does one compare water softeners and find the one that will work the best for them? When it comes to buying water softeners, being an educated consumer is the best policy. Explore different types and manufacturers. Compare prices. Other things to consider are what type of environment the water softener will be set up in, size, installation, construction of the unit...
A Review of Popular Water Softener Products electric generator
Dvd copy > A Review of Popular Water Softener Products
Feature Your Benefits sample resume Dvd copy
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Wedding Bouquets for Life
One of the most beautiful of the bride's adornments at a wedding is the bouquet. Normally constructed of fresh flowers, the wedding bouquet would last for a week or two, and then have to be dried or tossed. Today that is not the case; today's modern bride has options that are more permanent.There are various bridal books, magazines and shops to help you choose the perfect style and color. The arrangement you select should be a reflection of your personality and/or the color scheme of your wedding.A...
silk Feature Your Benefits Wedding Bouquets for Life Dvd copy
Dvd copy > Wedding Bouquets for Life