Go To Work In Your UNDERPANTS!
A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketingOK, let's get started!Rule One - The HeadlineThe headline is without doubt the most important part of your advert, that big chunky text at the top of your ad, if this doesn't grab their attention then you've lost a potential customer/sale. The sole function of your headline is to get the readers attention so that they will read the rest offer your offer, right? That's obvious, but pick up any newspaper and take a look at the classified section and look at all those lousy headlines :- Increase Your Sales TodayBeat InflationThe above headlines hardly make you want to read on, do they? In fact they'd be lucky to get a second glance. Let's say, for example, you was trying to promote a book about working from home on the Internet, what would be a good imaginative headline? Learn How To Work From Home On The InternetYawn!...Boring! Not exactly imaginative is it? OrGo To Work In Your UNDERPANTS!Hhmm....No prizes for guessing which headline would get their attention!Rule Two - The Sub-headingWith the sub-heading you should just give the reader a couple of lines of text to draw them into the main body of your advert, such as:- Millions of people all over the world are making a fortune working in their underpants! Discover how YOU can do it too.Now they've just got to read on, I haven't even mentioned the Internet yet, I'm pretty sure they'll want to know what I'm talking about. Rule Three - The Body TextThe body text of your advert is where you have the chance to ?sell' the reader your product, it's time to make that sale! This is where a lot of people blow it, instead of concentrating on what benefits the customer can gain from their product or service they just ramble on how good their company or product is. For example, for the Internet book I could write:-"I've been marketing on the Internet for over 20 years, last year alone I made over ?250,000 from selling just one product..."So what? Big deal! I'm not interested in how good you are, what can you do for ME, the customer?Make a list of all the benefits people will get by buying your product and work them into your body text keeping the focus on your reader.
So, for the Internet book we could have:-Discover the free way to get thousands of people advertising your product and YOU keep all the profit!Learn how to start your own Internet business for less than the price of a pizza.How to get your hands on top selling Internet products free.Get a systematic marketing system that works while you sleep.Insider secrets to e-mail marketing revealed.How to TRIPLE your sales using one simple technique that doesn't cost a dime!How to advertise your product just once and keep on selling it for years to come automatically.How to build websites which really pull in the money and that take less than an hour to build.etc. etc.That's better, now we've got their interest peaked, they are surely intrigued by now, we still need some more body copy to go along with these bullet points, such as:- Discover how you can earn what you want, when you want without leaving home!For the first time ever a top Internet marketer teaches you how to stake your claim on the Internet spending little to no money. You don't need any Internet knowledge, business premises or employees, just a home computer and this powerful book. This step-by-step book will teach you how to.... Rule Four - The Coupon / Order FormThe coupon or order form should ALWAYS restate the price and briefly describe what you are selling.If the price is right for them, they will then read your entire advert before making a buying decision.Keeping this in mind, it would be WRONG to have the coupon or order form say:-"Please send me a copy of How To Work In Your Underpants, I enclose a cheque for ?14.99 made payable to Joe Bloggs...."This is wrong because you haven't resold the product, it should look something like this:-"Yes, I would like the secret inside information on how to make money on the Internet, please send me a copy of the book How To Work In Your Underpants.
I enclose a cheque/P.O. (Includes postage and packing) for ?14.99 made payable to Joe Bloggs.....etc"Now anyone who has just scanned your ad and gone straight to the order form will be intrigued enough to read the whole advert! Don't confuse your customersYou must be very clear as to how much your customer is going to pay, don't confuse them, a confused customer won't buy! If your product costs ?20 plus ?5 postage and packing then your order form should say:-"I enclose a cheque/P.O. for ?25 (?20 plus ?5 p&p) made payable to Joe Bloggs"If you do not P&P then you should state this in on your order form:-"I enclose a cheque/P.O. for ?25 (price includes p&p) made payable to Joe Bloggs"It is common practise to inflate the p&p price in order to deflate the product price, don't go over the top though. Whenever you see the word ?handling', as in ?post, packing and handling', you know that you are seeing an inflated p&p figure.
The word ?handling' can be used to justify any amount of expense if someone queries the fact they have been charged ?8 p&p and when they get the product it's got a 50 pence stamp on it. Rule Five - The GuaranteeYou're selling a quality product, right? There shouldn't be any reason why the customer will be unhappy with your product, is there? So you should be able to offer customers a full, no questions asked, money back guarantee. Don't put any conditions on your guarantee, i.e., "if you're not 100% happy with your product, just return it with it's original packaging for a full refund", with a guarantee like that the customer will think, "Oh, I see, if I actually take it out of the wrapping they won't refund my money! sneaky !#@&*!". Keep it simple and put a time limit on your guarantee:- "If you're not totally satisfied with the book Go To Work In Your UNDERPANTS! simply return it within 30 days of receipt for a full refund." Rule Six - Typefaces & GraphicsThe purpose of your ad is to get the readers attention, there's no need for fancy typefaces, colours or images (unless it's a picture of your product). Make it easy for the customer to read, there's no need to give them a headache or eye strain when they read your advert.
Rule Seven - Always ?Close' The SaleAnyone who's had any kind of training in sales will be able to tell you the importance of closing a sale which is basically a quick run down of the benefits of your product and then asking for the order. No matter how good your advert is, if you don't close the sale at the end of your advert, that's another potential customer lost! You must evoke some kind of buying action, make them see that they've got nothing to lose by just trying your fantastic product, get that order! i.e.:- "Order your copy of Go To Work In Your Underpants TODAY and try it out for 3 whole months, if the secrets of Internet success outlined in this incredible book don't work for you just simply return it for a FULL, no questions asked, refund." Rule Eight - Make It Easy To OrderOffer as many different ways for them to pay as you can, cheque, postal order, credit card, egold, or paypal etc. Try and offer a FREEPOST address for them to send the money, it's bad enough trying to find an envelope in most households, never mind a stamp. Make sure it's clear EXACTLY how much they have to pay for your product, including postage and packing, i.e.:- "I enclose a cheque/P.O. (Includes postage and packing) for ?14.99 made payable to..."Don't expect people to calculate it for themselves.If you don't have a coupon or order form on your advert, let them know they don't have to write you a letter explaining why they've sent you a cheque in the first place.
For a no coupon advert you would write something like:- "To order your book, write your NAME and ADDRESS on a piece of paper, enclose a cheque/P.O. for ?14.99 (includes postage and packing) and send it to Joe Bloggs FREEPOST, 14 Anystreet, Sometown, England." Rule Nine - Know Your Target Audience & MarketIt's very important that you know who your target audience is and that you craft your adverts accordingly. Don't use long words that most people wouldn't know the meaning of, keep your sentences short, simple, and to the point. How would your product benefit your target audience? Why should they buy your product? What are it's key features? Never talk about ?you' in your adverts, the customer only cares about ?themselves' and how your product will enhance THEIR lives. OK that concludes the rules for crafting order pulling adverts, you may not be able to sell ice to the Eskimos, but you'll at least have a better chance than most!.
For the FULL version of this article and an example of how the finished advert will look, visit:- http://www.forfreedom.ws/order_pulling_advert.htmRegarding my book entitled "Using Poetry As A Therapy For Positive Living"
(ContentDesk) October 31, 2004 -- This book is of my finest selected inspirational poems that I have written. If my words refreshes, uplifts, inspire, heal and saves one hurting soul, I have accomplished my mission. Please visit my website at: www.poetrypoem.com/holisticpoetryministry click on News for updates about my book, Poetry to read the poems that will be in the book, About the Author to read my biography. Enjoy your journey and please buy the book. The book is now officially released from the publisher, Publish America as of October 30th, 2004 and is available for purchase.
The following information is about my book:1: Author Name: Wycliffe E. Tyson2: My Book's Publisher: Publish AmericaAvailable directly: www.publishamerica.com/books/6259 call 1-301-695-1707 Fax 1-301-631-9073 Also
Amazon.com,...
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Club 50 Fitness today announced the completion of its Franchisee Video and Television Commercials
Club 50 Fitness today announced the completion of its Franchisee Video and Television Commercials produced by the renowned Camrac Studios of Reno, Nevada.
These productions will be utilized in the sales process for Club 50 Fitness franchises.
The 10-minute video highlights the benefits of owning a Club 50 Franchise and gives prospective franchisees an opportunity to "get inside" a working Club 50 Fitness gym.
It will be sent on DVD to interested parties and will shortly be downloadable from the company website.
Two television commercials have also been produced and will be made available to all franchisees.Mr.
Jim Mitchell owner of Camrac Studios has been producing quality broadcast and video productions since 1967.
Camrac will be providing customization services for Club 50 Franchisees on an ongoing basis.
When new franchisees establish their locations, Camrac will "tag" the television commercials with their own local contact...
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Scott G (The G-Man) Warns of Advertising Overkill
A story on "advertainment" and the ways advertising appears in songs, TV shows, movies, and newspapers has been published by advertising writer and creative director Scott G (who is also recording artist The G-Man).The unusually-named Mr. G admits putting ad messages into some songs, but points out that many new forms of what he calls "advertainment" are coming. Among the predictions made by The G-Man in the article are:* Debit card scanners in TV sets and barcodes in commercials, so you can order during a spot with the flick of your remote.* Barcodes in songs, so you can download from iTunes by swiping your XM or Sirius player with your Visa or MasterCard.* Credit cards built into wristwatches, so your "plastic money" is always close at hand.* Links to product sites in every scene of DVD movies or computer games. * Broadcasts of infotainment and advertainment will pop up everywhere: in public restrooms, at the Starbucks, at traffic signals, at the gas pump, on your mailbox, in the packages...
Scott G (The G-Man) Warns of Advertising Overkill
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"Sometimes Having It Shorter Is Better!"
Sometimes having it shorter is better.At least that is true when it comes to your web site address.Have you ever joined one of the many affiliate programs that creates a web site address,URL, for you to promote them that is longerthan even the best stretch limousine in town?Even though all you have to do is click on itto get to where you want to be, when a URLlooks like it is two blocks long, it takes awayfrom the message of your ad copy.Worse still, many surfers take it upon themselvesto visit the web site you are promoting but ONLYafter they remove your affiliate information.This defeats the whole purpose of your promotingan affiliate web site. It can cost you time and money.So what is the solution?A URL Redirection Service.Better still, is the use of a FREE URL Redirection Service.Here are just a few of the better FREE services online:Free Redirect URL Servicehttp://1st.to/Their service gives you a FREE, easy to rememberredirect-URL for your web site, and redirects the user to your...
"Sometimes Having It Shorter Is Better!"
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Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mr. Del has retained Atlanta-Based Mega-Producers: Organized Noize for production of his August 2, 2005 Debut Album titled: The Future - to be distributed worldwide by EMI Gospel."Two weeks grindin underground in the ATL, working, collaborating and fellowshipping with Organized Noize on The Future, has been an experience that will last a lifetime. The professionalism of the Organized Noize camp and intense focus on producing universally quality music was evident in each session. If you are reading this now, I sincerely and humbly appreciate your consideration and personally invite you to hear a special sneak preview sample one of the 12 tracks for The Future by clicking on the listen link below," said Mr. Del, CEO, Holy South Records.To listen to song sample from Mr.
Del's August 2, 2005 Debut album titled: The Future, Please Click: Here (or copy/paste this link in your web-browser: http://www.sonicbids.com/epk/audio_stream/audio_stream.m3u?file_id=233884).
Dvd copy > Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mississippi Soul/Blues Legend Bobby Rush Enlists Guitarist Alvin Youngblood Hart for New Albu "Folk Funk? Album follows Rush?s featured role in Scorsese blues series
JACKSON, MS (ContentDesk) May 5, 2004 -? Last year veteran Bobby Rush became a household name when his dynamic stage show was captured in the documentary "The Road to Memphis," Richard Pearce's contribution to Martin Scorsese's film series "The Blues." In the wake of the series, Rush offered fans more of his legendary showmanship when he released a full-length DVD concert film, "Live At Ground Zero," on his newly formed Deep Rush label, based in his home of Jackson.This January Rush entered the studio to fulfill his longstanding dream of recording an album that paid tribute to his childhood roots in Louisiana and Arkansas. Once in the studio, though, the record took on a life of its own. Putting aside the modern instrumentation of his more recent CDs, the stripped-down session featured just Rush, a simple rhythm section, and Memphis-based Alvin Youngblood Hart, widely regarded as one of the best guitarists in the blues field and beyond. Rush had brought in Hart to contribute his skills...
Mississippi Soul/Blues Legend Bobby Rush Enlists Guitarist Alvin Youngblood Hart for New Albu "Folk Funk? Album follows Rush?s featured role in Scorsese blues series
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Dog Training Collar - Making Your Dog More Manegeable
Dog training collars always looked so mean to me especially the choker collars. I had one for my dog when I was little. My dad used it to train my dog. Apparently, as the breeder and trainer said, they were the only really efficient way to train your dog.
However my dad was nice with ours.
A little slight yank to get the point across and my dog was sure to respond. However, I have seen people be positively vicious with them; to the point that the dog cried out in pain....
Dog Training Collar - Making Your Dog More Manegeable dog training
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How To Get Cheap Internet Access
What is the best way for you to get cheap internet access that still suits the needs of people like me? Getting access to the internet in today’s world is almost a necessity. I know I could never live without my internet access. At the same time, though, if you are like me you don’t want to spend a fortune on your internet. Getting cheap internet access is possible. You just need to know where to look and how to get it.
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Improving your health with a steam shower
The evolution of bathroom design has taken on a new dimension with all technological advances in both bath and shower innovations. Up until the last decade daily showers were a quick means of cleansing the body, spending mere minutes in the shower feeling more like a chore rather than an enjoyable and relaxing experience.
According to health and wellness experts finding comfort in the shower by taking the time to unwind and relieve the body and mind of everyday stresses allows...
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Travel costs are up, but some companies are giving business.
The momentum in travel recovery that began last year is continuing,
and Americans are traveling in record numbers.
That's great news for the travel industry, but not for companies trying
to control travel costs-higher demand means higher prices. Car rental
rates are up an average of 10 percent to 15 percent over last year.
Hotel prices in many major cities are skyrocketing, and hotels are
regularly selling out in super-hot...
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Top 10 Reasons Why Conservatives Love George W. Bush
Ten Reasons Why Conservatives Love George W. BushA satirical and humorous look at the man conservatives dub one of the greatest chief executives to occupy the White House 10. Great Articulation. During his press conferences I've yet to hear the president mispronounce a word or desecrate the English language. Moreover, I've never heard him utter anything of a moronic nature.
Well, except for the time when he said "I know how hard it is for you to put food on your family." And lets not forget...
suits Dvd copy Go To Work In Your UNDERPANTS! Top 10 Reasons Why Conservatives Love George W. Bush
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