Our Accidental Top Page Rank in Google And How Little Difference It Makes (So Far)
Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in GoogleThis a shameless marketing article but we're hard faced enough to take on the odds you're going to read it A-Z. It is the story of how we ended up in the top echelons of major search engines, a goal everybody wishes to achieve, so we're surely forgiven for sharing it with you AND in whatever selfobsessed promotional style we choose. And as we'll reveal later, it's likely the most sturdy promotion we'll ever make on the basis of the baffling page rank in the foreseeable future. The website in question is www.contentClix.com. Ours.
We -the five of us- live together in a big, crooked house overlooking the lovely canals in Amsterdam and when we don?t play table tennis, we write long, short, medium and stupendously superfluous copy for a variety of international websites who generally are on the lookout for content that?s crisp and freshly European. Short sentences for instructional copy. Long ones that everyone can still get their head around by the time the last i has been dotted for sales. We ourselves did not set out to reach top rankings in any overly organised way. That's why we had so much fun doing the research into the issue.
And we've become totally addicted to finding out what are the best tools out there to really go about achieving effectiveness. To be entirely clear, the contentclix web presence is nothing more than ten pages, with a total of 19 incoming links as of today. We have not purchased expensive keywords nor did we advertise ourselves anywhere or use any seo gimmickry. So here we go, this is our report of our post-search engine listing internal inquiry into our mysterious jackpot hit. ContentClix has a list of 22 keywords.
(ContentClix, content clix, clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copywriter, creative labs, creative writing, story writing, editorial, editing services, journalism, reporting, freelance writer, freelance writing, writing resources). We chose these keywords initially because we feel they describe our business accurately and we think that these are the words that spring to mind first when you are looking to find a bunch of copywriters like us. We included our name because somebody said we had to. ContentClix is a bland name. On purpose, because we believe that having a posh name is stupid, an overly arty one pretentious.
After weeks of not being able to decide, one early Monday morning following a frantic work weekend because we?d missed deadline after deadline for a big account, all five of us agreed that having a practical, functional name would remind us to put in some work hours while we are here. (We were going to be named 038 at first but it appears to be a number quite well known in chemistry, referring to a mineral known as ?strontium? which in this country?s language is like ?shittium? in English so that was a no no, mostly regretted by our office molecule clixy who is responsible for our blog, the url we?ll advertise soon enough.) How did we find out where we actually ranked in the search engines? We ran a search on a tool that's most widely used by professional seo's to check backlinks to websites. It's called www.marketleap.com.
A very appropriate name for the venture, because it made us literally leap.Another site offers free google page rank checks and probability checks of your site. This is what it said about us: "Results: Your current Google PageRank is 3.
Based on our calculations, we predict your future PageRank after the next Google update will be 3, an increase of 2.63%". That was enough for us to be totally intrigues as to how things actually work in reality with the search engines. Call us dopey, but our expertise lies in writing sales texts, not search engines. Using a trial version of the keyword specialist boyz at www.wordtracker.com, we set out on our quest to see what's so special about them. Wordtracker uses the parallel browsers dogpile and metacrawler to simulate queries that people run on the largest search engines.
Each time a user types in any of the keywords, a spider of the real life engines will be actively looking for the terms and somehow this signal is picked up by the metacrawlers too and counted by wordtracker software. It has a database with around 368 million searches from the last 60 days. These are some of the combinations of the keywords and the rankings they yield. In quick succession, we ran these 10 arbitrary tests: 1) Entering the first half of the string of words into the search box: ContentClix, content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy Yieldedthisresult:->Page 1 in Lycos, Hotbot and Alta Vista! 2) Since not many people will have heard of us it's not likely they will be typing in our name in the search engines, so we took out our name from the list: content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copyResult:->Page 1 listings on All the web and Yahoo. 3) We get the hang of it and reduce the words one by one from then onwards yields this, even more surprising content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy Result:-> All the web, Alta vista, Hotbot, Lycos 4) We are starting not to believe our eyes here.
Cutting out my what we thought to be the most vital words (content and clicks within comma's) keywords: clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy, delivers these astounding results: -> Page one rankings on: All the Web, AltaVista, HotBot, Lycos Pro 5) The bonanza goes on: writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy Results -> Page 2 Altavista, Hotbot and Lycos. 6) We keep taking out the keywords: website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy Result -> Page 3 all the web Alta Vista, Hotbot, Lycos and Yahoo 7) Omitting 'ghostwriter' is the death blow, in the end. This string of words delivers a no ranking in any of the search engines' top three pages: website content, copywriting, ghostwriting, copywriterResult -> no pr. 8) Adding the ghostwriter again: website content, copywriting, ghostwriting, ghostwriter Result -> a page three listing on AltaVista. 9) But when we take out the ghostwriter and ghostwriting and leave in most of our keywords, we are still very much loved by hotbot and Lycos Pro, clicks, writing, website content, copywriting, copywriter, advertising copy Result -> Page 3 ranking Hotbot and Lycos.
10) Let's put them on a weightloss diet. Not a good idea: website content, copywriting, copywriter, advertising copy Result -> no pr 11) So what happens if we enter the two hottest keywords just by themselves? Ghostwriter and ghostwriting Result->no pr. We can't expect people looking for us to be typing in more than two, at the most three keywords. Adding one simple word to the combination does not alter anything. Website, ghostwriting, ghostwriter yields zero results.
But exchanging website for website content lands us pages 3 again in HotBot and Lycos. Content copywriter, ghostwriter, also zero returns. And Content writing, copywriting, ghost writing is also not giving us a PR. So here we go, we now have some idea of where future web traffic and web clients are going to come from. Or at least so we think.
Now what can we realistically expect from our wonderful page ranks? We are a copywriting business and ideally want to be seen by the advertising agencies that outsource writing to small freelance guys like us. So let?s hunt those down. They are the competition. Let's analyse them some more. It turns out soon that we need to do better to maintain the levels of euphoria that are filling the office to the brim.
Marketleap shows us people in advertising with as many links as we have and that are also grouped in the category advertising and marketing. Too bad, our nearest competitor is a site named www.trendcreators.com, which does marketing research surveys and its link number is twice as high as ours. It's time to talk some more sense. So we go back to the keyword analysis tool at keywordtracker and this is where reality hits home and we begin to understand the bigger picture some more. Running each word through the analyser (and actually completing a preliminary competitive analysis in stage 4 of the tool, which is easily missed out on) we begin to be even more bepuzzled.
A total of 18 of our keywords are words that are slightly in demand, one is wrong and three were never requested during the last 60 days (among which our name). Of the keywords that were in demand, the number of competing sites offering services on the basis of the same words in MSN was so high that deviding demand by offer -an equasion that's widely used to determine how valuable a particular keyword actually is- yields very low numbers. The Keyword Effectiveness Index can be calculated this way for every word that's tracked and here's a quick overview of our keywords' effectiveness in the MSN search engine. A keyword term like ?editing services?, attracted queries from 35 people over the last 60 days. That in itself is quite low, we think, but aside from this fact, companies that are listed under these keywords, our competition, amount to 35,124.
The two numbers yield a KEI ratio of 0.206% for 'editing services, which indicates it is a search term not highly rated. KEI ratios of below 10% are deemed not interesting competitionwise and are certainly not advisable to purchase, say the advertising gurus. Anything over 10% is beginning to be interesting and when you are beginning to near the top percentile, 400, you?re likely generating massive traffic numbers. Not any of the KEI ratios were above 3.5%. Lucky for us that we are in the top rankings even though the above gobbledegook is not really shedding any light on the matter so far.
What's more worrying, is that we still have got to see the traffic coming. Seven guests yesterday, and that?s pretty standard since the site?s inception (....why lie?)And not being able to incorporate the effect the high rankings are likely to have on the KEI in any measure accurately, we somewhat remain in the dark about just exactly how popular we will be, DESPITE OUR HIGH RANKING. With the demand for the individual keywords on the low side and competition overly present, our traffic numbers are most likely not going to be blowing the pan out any time soon. Quick daily scans of the number of visitors with devices like www.hit-o-meter.com have confirmed this assumption so far. Even if of all the 5,000 or so queries people type in using our combined keywords over two month periods, contentclix managed to attract double the KEI ratio, this would still only mean traffic streams to our site of at the most 30 visitors at the most in a time span of 2 months.
Perhaps we?re bad losers, but we are starting to hate the boyz at wordtracker! Most search engines that offer keyword buying run similar services although it's not really 100% clear if the keywords included concern queries for find free services or paid for listings. We have yet to see what difference it makes for us to have a PR and we'd be more than happy to update you on our progress! For the time being, all we can attribute the rankings to is our outstanding work. There is no other explanation, folks. Line up the work!We invite you to read our news. Sign up for our newsletter.
Angelique van Engelen, the author of this article, runs contentClix.com, a web writing venture combining the skills of freelance copywriting professionals. She has lived as a foreign correspondent in Cairo, the Middle East, for three years and also spent 4 years in London, the UK before returning to the Netherlands, her home country. She's always on the lookout for assignments, so feel free to send her an email angeliqueve@contentclix.com. The company also runs a blog, called http://clixyplays.blogspot.com, which is as close as you can get to a reality life written experience in a more than anything mad copywriting agency. The writers of this blog test the limits continuously and are getting read intensively worldwide, which puts the pressure on even more. Somehow they fear they are totally forgetting to do their work in order to maintain the blog and recently, it's become quite a tedious read. So if you want to spice things up, REACT before it is killed off!!! Clixyplays@contentclix.comPrestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
Prestigio, one of the most dynamic international manufacturers of LCD displays and TVs, mobile computers, and plasma TVs, has unveiled a new high-performance notebook-based multimedia center featuring brilliantly sharp panoramic 15.4" WSXGA+ LCD screen, 256MB of dedicated video RAM for incredible gains in graphic performance, InstantON function, and sloped keyboard.The brand-new Nobile 159W is the second multimedia center in Prestigio's mobile computer line-up. Just like its predecessor Visconte 120 it is capable of instantly playing music CDs, DVD videos, MP3s and browsing digital photos without loading the operation system thanks to its InterVideo? InstantON? feature. And the PC Card remote control included into the basic configuration allows to control the machine from a distance in InstantON mode and even shut down Windows XP with a press of a button in Windows mode. The new model also supports internal (mini PCI) TV-tuner option. Another pleasant feature meant to provide comfortable...
Prestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
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Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Mr. Del has retained Atlanta-Based Mega-Producers: Organized Noize for production of his August 2, 2005 Debut Album titled: The Future - to be distributed worldwide by EMI Gospel."Two weeks grindin underground in the ATL, working, collaborating and fellowshipping with Organized Noize on The Future, has been an experience that will last a lifetime. The professionalism of the Organized Noize camp and intense focus on producing universally quality music was evident in each session. If you are reading this now, I sincerely and humbly appreciate your consideration and personally invite you to hear a special sneak preview sample one of the 12 tracks for The Future by clicking on the listen link below," said Mr. Del, CEO, Holy South Records.To listen to song sample from Mr.
Del's August 2, 2005 Debut album titled: The Future, Please Click: Here (or copy/paste this link in your web-browser: http://www.sonicbids.com/epk/audio_stream/audio_stream.m3u?file_id=233884).
Dvd copy > Mr. Del Collaborates with Organized Noize for August 2, 2005 Debut Album Release: The Future
Public Speaking Tips
You can conquer nervousness with some simple homework. A seasoned speaker may manage to sail through any topic. But, if you are a beginner talk about one subject that you feel confident about. Also, accept speeches that allow you considerable preparation time. You can graduate to impromptu speeches after gaining confidence with well-rehearsed ones.
The smaller the gathering is, the better for a beginner to gain confidence.
Prepare well on the subject keeping in view the target audience ? their age and intellectual level ? and the time allotted. Make the best use of books, magazines, subject experts and the Internet to prepare a concise write-up on the topic. Be clear about what you want to convey.
A speech supported by visuals can be most impressive; it also helps divert the attention of the audience from the speaker to the pictures.
But take care not to go overboard with the slides. Too many special effects can overshadow the content and defeat...
Public Speaking Tips
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3 Things You Must Do To Create Personal Web Pages
Almost everyone I have known since getting on-line five years ago has a driven ambition to design their own web site or sales pages for some project of theirs. Yours is a special design or article that makes it tough to design everyday web-pages for it seems. But thru the years what I call "html" blues has stopped more than one project to fold. The endless 'TESTING' to make sure everything works as designed has caused more than one to turn away from a profitable career on-line. This program is designed to create perfect code EVERY TIME.
All you have to do is copy and paste to your page or site for publication. I really wish I had this when I first started out a 'newbie' I would have had more hair now!!!1. Hire a professional, do a lot of study time, or use a program like mine to elimate the "html" blues caused by the trial and error method that takes forever to get right for instant set-up and use.Unless you are computer literate, html trained, the strain of completing the trial...
3 Things You Must Do To Create Personal Web Pages
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3 Things You Must Do To Create Personal Web Pages
Almost everyone I have known since getting on-line five years ago has a driven ambition to design their own web site or sales pages for some project of theirs. Yours is a special design or article that makes it tough to design everyday web-pages for it seems. But thru the years what I call "html" blues has stopped more than one project to fold. The endless 'TESTING' to make sure everything works as designed has caused more than one to turn away from a profitable career on-line. This program is designed to create perfect code EVERY TIME.
All you have to do is copy and paste to your page or site for publication. I really wish I had this when I first started out a 'newbie' I would have had more hair now!!!1. Hire a professional, do a lot of study time, or use a program like mine to elimate the "html" blues caused by the trial and error method that takes forever to get right for instant set-up and use.Unless you are computer literate, html trained, the strain of completing the trial...
3 Things You Must Do To Create Personal Web Pages
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5 Sexual Myths Destructive to Your Relationship
You have permission to publish this article electronically free of charge, providing the entire byline at the end of the article is included and the content is left unchanged. If you use it, please notify me with a copy of your publication or a url to where it can be found. For print publications, please contact me to discuss and to obtain US mailing address to send a courtesy copy. mailto:cynthiap@frognet.net5 Sexual Myths Destructive to Your Relationshipby In this era where sex seems to be on the mind of everyone and talked about more openly than ever before, it is surprising that there continues to be a lot of misinformation and misconceptions. These myths perpetuate unhealthy patterns of relating, expectations and satisfaction and have the potential to destroy a relationship.
Don't allow your relationship to be prey to the following myths:1. A Good Relationship Shouldn't Have Any Sex ProblemsAll couples will probably experience some sexual problems at some point. This does...
5 Sexual Myths Destructive to Your Relationship
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UK Car Advertiser is the First in the World that Lets its Ads Really do the Talking
Manchester, England (ContentDesk) April 11, 2006 -- As from today UK Car Ads will be launching its talking ads.As an advertiser you will be able to place an advert to sell your car online and have it read out to buyers.This is the first time this technology has ever been used to help people to sell there cars online.Also this week UKCarAds will be introducing a further 200 websites to give even greater presence to its customers ads.But it does not stop there, we have almost completed development...
Dvd copy Our Accidental Top Page Rank in Google And How Little Difference It Makes (So Far) UK Car Advertiser is the First in the World that Lets its Ads Really do the Talking used cars
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How To Get Easy Loans, Grants and Free Credit Cards
(ContentDesk) December 20, 2005 -- It's about how you can fix your credit, completely get out of never ending debt and make an extra $300 a month without getting a second job, working additional over-time or changing jobs. All using the money you are making right now.My name is George Allan. I know the pain, humiliation and frustration of not having good credit. I have discovered the real credit repair secrets that get immediate results. That can change your life now.It's about how you can get...
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Small Business Loans Can Help You Write Your Success Story
Scene one: you are sitting on your office desk surrounded with files and work overload, you are thoroughly frustrated. You work hard and get paid. But somewhere something is lacking. Scene two: you work for yourself; you do what you want to do. You work hard and you are satisfied.
You go home a better person each day cause you work for yourself. And you definitely earn more. You don't even have to look at the results; votes for Scene two are definitely more. You want a life like that. But...
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