Does your web copy have what it takes to make a FANTASTIC first impression?
Good first impressions are vital in life. That's TWICE as true for any virtual business! Make no mistake?your marketing and sales efforts are the first impression your business makes on your potential customers.
Whenever you're creating web copy, your passion for your business (or lack of it) has a lasting impact on your audience. If you're not giving your prospective customers web copy that they need or want, then you're losing sales big time!
So if you're still wondering how to get people hooked on your web copy, then get back to the basics! Here are six tips for fast web copy success that no website can do without.
TIP #1:
Know your audience.
Who's reading your web copy? What do people want to know about you? What do they need to know about your business? If you don't know the answers to these questions or if you can't identify more questions like these for your business, find or hire someone who can?fast!
TIP #2:
Design your marketing tool.
Once you really get to know your audience, you'll have a better idea of how to use web copy to make sales. Use what you know about your audience to gain AND HOLD their attention. Learning about your audience and then writing web copy that targets their needs and interests will always be your best marketing tool.
TIP #3:
Identify a need.
Find out what your customers' needs are.
Do they need a product you can give them, a service you can provide, or both? Considering questions like this shows that you care about your customers. In other words, your customers should sense that you care about them when they read your web copy.
TIP #4:
Provide a solution.
Believe it or not, this is one of the biggest problem areas I deal with in my clients' business copy. Once you find out what your customers' needs are, tell them how and why you can give them what they need. LEAVE NO ROOM FOR DOUBT! Use web copy to describe how customers will feel when using your product or service.
TIP #5:
Grab your readers' attention with a special offer.
Nothing beats a good deal. Make sure your customers know that, too! Be unmistakably clear about why a special offer is so special.
Readers should get the point immediately. The phrase, "But wait?there's more!" may be today's clich?, but the idea behind it will never go out of style!
TIP #6:
Create a sense of urgency for your customers to respond to.
Don't give customers too much time to make a decision. Once made, special offers should be "GONE FOREVER." Use web copy to anticipate and get rid of any possible objections. If this doesn't seem to work, go back to Tips 1-3 and figure out where things went wrong?but keep at it!
Remember:
ALL web copy is an opportunity to make a sale! You never know when your web copy will make an unexpected sale or get you that stellar referral you're looking for.
Use these tips to skyrocket your business to the next level!
Copyright ? 2006 Proof It Well
www.proofitwell.com.
Prestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
Prestigio, one of the most dynamic international manufacturers of LCD displays and TVs, mobile computers, and plasma TVs, has unveiled a new high-performance notebook-based multimedia center featuring brilliantly sharp panoramic 15.4" WSXGA+ LCD screen, 256MB of dedicated video RAM for incredible gains in graphic performance, InstantON function, and sloped keyboard.The brand-new Nobile 159W is the second multimedia center in Prestigio's mobile computer line-up. Just like its predecessor Visconte 120 it is capable of instantly playing music CDs, DVD videos, MP3s and browsing digital photos without loading the operation system thanks to its InterVideo? InstantON? feature. And the PC Card remote control included into the basic configuration allows to control the machine from a distance in InstantON mode and even shut down Windows XP with a press of a button in Windows mode. The new model also supports internal (mini PCI) TV-tuner option. Another pleasant feature meant to provide comfortable...
Prestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
Prestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
Prestigio, one of the most dynamic international manufacturers of LCD displays and TVs, mobile computers, and plasma TVs, has unveiled a new high-performance notebook-based multimedia center featuring brilliantly sharp panoramic 15.4" WSXGA+ LCD screen, 256MB of dedicated video RAM for incredible gains in graphic performance, InstantON function, and sloped keyboard.The brand-new Nobile 159W is the second multimedia center in Prestigio's mobile computer line-up. Just like its predecessor Visconte 120 it is capable of instantly playing music CDs, DVD videos, MP3s and browsing digital photos without loading the operation system thanks to its InterVideo? InstantON? feature. And the PC Card remote control included into the basic configuration allows to control the machine from a distance in InstantON mode and even shut down Windows XP with a press of a button in Windows mode. The new model also supports internal (mini PCI) TV-tuner option. Another pleasant feature meant to provide comfortable...
Prestigio Releases New Widescreen Notebook-Based Multimedia Center with InstantON Support
Parker Updates ArcherPro Slide Show Player
Parker Software Development, Inc. has just released ArcherPro 3.1.0. This release includes the following new features and improvements: ArcherPro 3.1.0 introduces some nice improvements to the popular multimedia viewer. The biggest change is the addition of the Background Menu. This menu lets you change the background color for each image individually.
As usual, each command has a keyboard equivalent. The new commands on the Background Menu let you: - Change the background color using the standard Color Picker window.- Adjust the background color up or down in small increments.- Reset the background color to the default.- Reset the background color for all images to the default.- Open the Preferences window where you can set the Default Background Color. A New preference has been added that lets you change the Default Background Color. All images that you have not specifically set a color for will use the Default Background Color. ArcherPro is a small, fast, easy-to-use multimedia...
Parker Updates ArcherPro Slide Show Player
eMotion Media, Inc., Launches a New Proofing Solution on DVD for Professional Photographers at the WPPI Convention in Las Vegas
The Photo Showcase DVD is perfect for photographers who want to proof in-office or those who want to send clients home to make their decision.
The DVD copy protects photos by converting images into compressed interlaced video.
No more losing sales to scanning and copying.
This gives the photographer control of their copyright and flexibility to safely send the DVD with a client.
The DVD includes three ways to view photos.
First is through a professional slideshow presentation that is animated and set to music to create interest and emotion.
"I show my clients the DVD in my office, said Travis Duncan an eMotion Media customer. "I'm getting used to having tissues on hand - the presentation is extremely moving".
Photos are also organized in the thumbnail and quick view menus with the file name watermarked at the bottom- making comparing and choosing photos a snap. Images are displayed in sharp digital quality and enlarge on a...
Home Business Operation Basics
One of the least talked about, yet very important aspectsof running an online business is the organization andactual operation of the business.Any successful business, offline or online, needs to beorganized from the beginning. Even a one-man operationlike Red Lion Books needs to be organized. Here are a fewtips on staying organized and keeping your businessrunning smoothly.PlanBefore you jump into any online venture, you should takesome time to plan it out. I know from experience, thefirst draft of Redlionbooks.com looked totally differentthan it does now. I used the remains of the first,half-completed site as a plan for this site.
It was likea list of all the parts that were going to come togetherto make this site. I recommend that you start by making achecklist of the essential parts of your future site.Write It DownWhen I first started out, I thought that everything couldbe filed away on a spreadsheet in Excel. I had onespreadsheet for article promotion, another one for ezinepromotion,...
Home Business Operation Basics
SuperCamp? Residential Summer Camp Builds Skills and Confidence For Nation's Kids
(ContentDesk) July 11, 2006 -- Since 1982, SuperCamp? has improved the confidence, study skills, and life skills of over 43,000 kids worldwide.
In 2006, this residential summer camp offers more camp locations and over 30 sessions.Kids look for a summer camp where they can relax and have fun; parents want kids to learn new skills and achieve success.
SuperCamp? combines the two to offer local kids an opportunity to learn academic and life skills in an exciting new way.SuperCamp? is based on concepts that make learning fun and easy, along with positive peer support and carefully orchestrated environmental factors. The residential summer camp balances academics with fun activities such as a ropes course.Results from a recent Masters Study shows that, among students who have been taught the SuperCamp? method:?????73% improve grades?????81% increase confidence?????68% increase motivation?????98% continue to use the Quantum Learning? skillsActual quote from a SuperCamp parent:...